Tata group is the epitome of global Indian enterprise, with an over 100-year-old legacy ,and operations in more than 100 countries across six continents. It is one of the biggest ,and oldest industrial groups in India. Each Tata company operates independently under the guidance, and supervision of its own board of directors and shareholders. Significant Tata affiliates include Air India, Tata Motors, Jamshedpur FC, Tanishq, Voltas, Titan, Trent, , TajAir, , Croma, and Tata Starbucks etc. By The way When vivo exited IPL due to poor ROIs (Return On Investments) ,The Tata group has replaced Chinese mobile phone manufacturer ,Vivo as the title sponsor of the Indian Premier League for 2022 and 2023 seasons, Tata Group is likely to pay 300 crore per year, about 60% of what Vivo would have paid as the title sponsor of IPL for the next two seasons, As per the contract, Vivo will have to pay the remaining amount. "The move is expected to be a good platform to showcase Tata group's multiple consumer brands, including the proposed launch of its app, Tata Neu." Tata group has recently launched a Super App called Tata Neu. where one can get the services of a variety of apps in a single one. Tata Neu app has features that provide financial services, bill payment services, E-Commerce services that include grocery, fashion, beauty, electronics, and other elements for shopping. Plus you can also book hotels and tickets for movies. To be specific, with the help of this app one can just chat, get their financial transactions done, shop, and even book a ride. To make the country digitally strong Tata group has recently launched a Super App called Tata Neu for both Android and iOS. Right now, it is on beta version and only a Tata Group employee got the opportunity to use the Tata Super App. So, basically is going through and Tata Neu is said to make its presence known in March 2022 At 400 billion total viewing minutes for IPL 2020 , and 10 billion for the first match of IPL 2021, the T20 cricket league is easily the most attractive sports property for advertisers and sponsors. And it s had considerable success in increasing brand recall for sponsors. IPL 2020 title sponsor Dream11 crossed 100 million users during the tournament, experiencing a 44.4% surge in traffic during the final match compared to 2019. MPL (sponsor of IPL teams KKR and RCB) began in 2020 with 40 million users, but ended with 70 million. In fact, even companies far removed from sports, such as menstrual hygiene startup Niine (principal sponsor for Rajasthan Royals) increased monthly sales from Rs 14 crore to Rs 20 crore following IPL 2020. The surge in cryptocurrency adoption in India happened as exchanges such as CoinDCX and CoinSwitch Kuber became IPL 2021 sponsors. As Tata gears up to challenge ecommerce behemoths, Amazon and Reliance, an association with a high-impact broadcast property such as the IPL will provide it the much-needed boost for the launch of its super app. This is reason for Tata Group is going for IPL branding What's Your Thoughts On this Master Move By Tata group ? Let me Know in Comment section Thanks for watching ! Have a Nice day!

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